Revenue is YOUR number too (and here’s why)

Hey CS Pro,

Can you believe we’re already stepping into the second half of 2025? Time flies, but one thing hasn’t changed…this is still the year of REVENUE in Customer Success.

“You’re in CS, not Sales.”

You’ve heard that before, right?

Then why are you suddenly being held accountable for commercial targets?

Here’s the part no one really says out loud:

Revenue isn’t just a Sales number anymore. It’s your number too.

And while revenue ownership isn’t new in SaaS, for many CS teams, it still feels uncomfortable. Heavy. Confusing. Maybe even unfair.

You’ve been told:

☑️ Prevent churn

☑️ Drive renewals

☑️ Keep customers engaged

But HOW do you actually do that? Where’s the playbook?

Spoiler: Most of us never got one. We were handed a quota, not a strategy.

The real problem? We’re uncomfortable talking about money. Yet money is the very reason businesses exist.

WHO RUNS THE WORLD? REVENUE.

So, what’s the key to focusing on revenue as a CS Pro?

💬 Regularly engage with your customers.

📊 Leverage data to demonstrate value.

📈 Craft a strategic success plan.

✉️ Send impactful follow-up emails.

📋 Secure that upsell in a QBR.

📝 Develop scalable playbooks.

And then… do it all over again. And again. And again. 😅

Sound exhausting? It is! Hitting your NRR goals year after year isn’t easy.

Becoming a revenue-minded, strategic CSM doesn’t happen overnight. It’s a skillset that can take years to build.

It takes time, focus, and the right approach.

What if there were a step-by-step guide that showed you exactly how to become a strategic CSM?

That’s exactly what I’m bringing you in my next live session.

🚨 Join me on September 10th for the last FREE Masterclass: The CS Revenue Framework.

You’ll walk away with the strategies, frameworks, and tools you need to stop firefighting, start owning revenue, and finally crush your NRR goals.

See you there!

Anika